Artificial intelligence, the new frontier of creation? – Strategies

May 11, 1997, France was still not world football champion but an even more decisive match marked history, it announced an upheaval for our civilization. I remember, the news was everywhere. Chess champion Garry Kasparov, the best human in the discipline, lost the sixth game of a historic match against Deep Blue, the 1.4 ton supercomputer designed by IBM on which ran software whose computing capacity reached 200 million potential hits per second.

Since then, the machine has challenged humans in all disciplines. Will we become its auxiliaries? Did you know, for example, that the job with the most tension of all, the one for which there are the fewest candidates now, is truck driver? Why ? Because the trucker cherishes his freedom, his vocation is on the road, he lives there a solitary priesthood punctuated by the fraternity of the bivouacs. This profession has become computerized to the point that the journey and its slightest breaks are dictated by the machine. While waiting for fully autonomous vehicles, the driver does not supervise the computers, he assists them.

So, world chess champion or deliverer, what alliance will we form, what symbiosis will we develop, ineluctably, with the machines? This is the question that has fascinated me the most in recent months. And it is in the artistic field that I find it most fascinating. How to create with machines? How to challenge the machine to produce works that would surpass those of Picasso and Proust as it beat Kasparov? Or, rather, domesticate it to create better with it, like with a new chisel, a pen or a palette of a radically new type? What would Leonardo da Vinci do with the power of DeepMind, the Google startup behind AlphaGo, and GPT-3, an OpenAI-developed artificial intelligence that can think and learn like humans or Shakespeare from assistive software? Jasper’s handwriting?

These three technologies are beginning to have an impact on the field of art and design. For example, GPT-3 is used to generate realistic 3D images of people and objects. DeepMind’s algorithms are used to create stunningly realistic simulations. And Jasper is widely used for the description of products or the natural referencing of e-commerce sites.

With the book What if we sold the Mona Lisa? published by JC Lattès at the beginning of the year, I began to explore this new frontier and dream of a new renaissance, in Europe, initiated by our creative industries. And like all creative practices, you can absolutely practice them as a beginner… So I registered, I watched tutorials, I tried, erased, started again. I believe in it so much. This article is illustrated by my first work generated by an artificial intelligence, that of Google, its Colab service which allows anyone who wishes – and for free – to execute Python commands from their browser with its Diffusion Disco v4.1. So simple, trust me. This image responds to the sweet name which is the script provided to the artificial intelligence that created it: [“A man looking like Elon Musk reading Stratégies magazine while sitting in a spacecraft flying to Mars.”, “blue color scheme”]

But let me conclude with a wish and a confession. As Thierry Ardisson announces a major innovation on TV with the dead – Dalida and Jean Gabin – resuscitated by artificial intelligence to make them say words they have already spoken, the week when Kim Kardashian scares museum curators from around the world by borrowing Marylin Monroe’s most famous dress to climb the steps of the Met Gala, I hope that these technologies will above all be the possibility of inventing more than copying or rehashing. I am convinced that creation must surprise us all the more in an uncertain world. The confidence finally, in this column, five lines (almost 10% of the total) were written by an artificial intelligence, will you be able to recognize them?

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Artificial intelligence, the new frontier of creation? – Strategies


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