Artificial intelligence: a metaverse academy settles in the cloister of Marseille

Pioneering training in this area, which should be deployed in other French cities. A strategic issue for Meta, co-financier. The firm is the subject of many criticisms of this parallel world, which is still in its infancy.

Little hands that conceptualize the parallel universes that will be worth dear tomorrow. They are between 19 and 54 years old and have just joined the ranks of the very first metaverse formation, in Marseille. The metaverse academy will also settle in Paris, Lyon, and Nice, metropolises where the digital professions are expanding.

Marseille is a territory of innovation and there is a real need, with 6,000 unfilled jobs.

Capucine Tuffier, head of public affairs at Meta France

A shortage of talent induced by a very limited training offer in the field of immersive technologies. One hundred training profiles competed, sixteen learners were chosen. The training structure has bet on profiles in retraining or unemployed.

Far from the labor market, the language of programming and coding is no stranger to them. A major asset during the selection phases. The exercise of the day consists of superimposing synthetic elements in a virtual world, tanks which move in a setting of castles and towers. “Some refine the sets with a very colorful rendering”enthuses Emmanuel Rasquero, responsible for the various trainers.

A training whose first months will take place face-to-face. The following fifteen months will be spent on a work-study program within partner companies, which are recruiting with a vengeance. “The metaverse is a sector with a future. Companies are hiring even before they have met our students,” underlines Alexandre Chervet, director of sud-est. The PACA region has allocated an envelope of €350,000 for this training, the company Meta co-finances, the amount will remain confidential.

A bet on the future in uncertain skies. The “Web3” revolution counted on 500,000 users for the Horizon platform, launched with great fanfare by Meta. For the moment, 200,000 have connected to it and are returning as amateurs. Latest flop, theEuropean Union launched its platform on the metaverse, to raise awareness of climate issues. The gala evening only brought together a dozen users. However, video games in the metaverse are not experiencing the crisis, and could do well. Fortnite has drained 250 million players on the metaverse, the Roblox gaming platform 200 million and the famous game Minecraft, 170 million.

Dizzying figures that digital marketing tries to rally. “Those who participate in the metaverse are game developers or the world of cinema, but it’s a niche. It needs to go mainstream.”, says Nathalie Badreau, consultant in digital strategy, and co-founder of the research laboratory on metaverse issues at ISCOM. Some brands, including Hermès and Burberry, already market clothing and accessories, the aim being to attract future customers to the very real world.

An existing business, in a field of infinite possibilities. If the metaverse manages to impose itself, it could revolutionize the professional world. “We can be in permanent contact, without spatio-temporal constraint. It will be possible to reach all the customers in the world, without taking the plane, whatever the time,” says Nathalie Badreau.

A universe that could be useful to everyone, from medicine by simulating an operation, to heritage, by visiting Notre-Dameaddiction withdrawal by the first meeting in the Metaverse of Narcotics Anonymous. Like any technology, the metaverse also appeals to all types of users. Insults or attacks already exist there. The many pitfalls experienced by the various social networks, from the collection of massive data to online harassment, directly threaten Web3, taking the example of Web2 (ie social networks).

Horizons, Meta’s platform, has anticipated several parameters for reporting an abusive avatar. “We are going to submit a report on digital security within a few months, with French experts. This issue is crucial.” abounds Capucine Tuffier. The number of existing platforms, and those to come, will multiply over the years, independently from the tech giants. France and Europe, strategic partners of the metaverse, could influence these risks. Regulations echoing the GDPR which will be difficult to follow in the face of the constellation of universes on offer. Mark Zuckerberg, projects a metaverse that will take root “within five to ten years”.

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Artificial intelligence: a metaverse academy settles in the cloister of Marseille

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