AMD bets on AI with its new Ryzen 7000 chips

Seeking to bolster its competitive position in the AI ​​market against Nvidia and Intel, AMD this week unveiled a series of x86 chips that the maker claims are the first to contain an embedded AI engine.

The Ryzen AI engine, housed in the upcoming Ryzen 7040 chips, is the first offering that leverages the XDNA GPU accelerators that AMD has acquired when purchasing Xilinx. One of the main advantages of this technology is that it can be more easily configured for a range of different applications and automatically adjusts to provide the appropriate energy efficiency.

“I consider these [puces dédiées à l’IA] like the start of a wave,” said AMD President and CEO Lisa Su during her keynote address at the CES conference last week. “We talked about the importance of having the right calculation for the right application. And we’ve seen that prominence in the cloud and what we’re doing in large data centers. Now we’re bringing that to laptops.”

The 4nm 7040 chips are designed specifically for laptops. They have 25 billion transistors and can offer an autonomy of more than 30 hours. These chips, which should be available in laptops from a variety of OEMs from March, will be available in more than 200 models, assured Lisa Su.

AMD says Ryzen processors deliver 20% better performance than Apple’s M2 chip and are up to 50% more energy efficient.

” Series [7040] will enable more realistic collaboration experiences thanks to improvements in the audio and video capabilities of the chips,” said Lisa Su. “It also has other benefits, such as higher real-time gaming performance.”

The new AI engine potentially strengthens AMD’s competitive position in the increasingly competitive AI chip market.

“AMD continues to demonstrate significant innovation and commercial ambition with these new chips,” said Dan Newman, principal analyst at Futurum Research. According to him, the founder “takes advantage of this opportunity to highlight the potential resulting from its acquisition of Xilinx. The new chips certainly have the potential to make it a more viable competitor to Nvidia.”

The launch of the Ryzen 7040 series came just a day after arch-rival Intel launched its Raptor Lake chips.

AMD’s 7040 series, codenamed Phoenix, is also the first mobile range based on the foundry’s Zen 4 design. It relies on the company’s latest CPU cores, and new RDNA 3 iGPU models.

Lisa Su also lifted the curtain on the Instinct MI300 chip, which complements the 7040 series, a CPU-GPU combination designed to accelerate AI-based processing. According to Lisa Su, the MI300 can reduce the time needed for an inference modeling process from months to weeks.

Finally, Lisa Su presented the Alveo V70 dedicated AI accelerator, designed to increase energy efficiency in cases where users manage multiple inference processing.

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AMD bets on AI with its new Ryzen 7000 chips


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