Five startups are joining the Media Lab TF1 acceleration program at Station F in January 2023. These companies are chosen for their innovative solutions. They will be supported by the various professions of the TF1 group, TF1 PUB, MYTF1 and the music label PLAYTWO.
Startups embedded in the activity of TF1
The new start-ups in the program will be able, with the help of their business sponsor at TF1, to experiment and industrialize their solution within the group for 6 months.
The startup Aive serves to automate video post-production in an instant. It is a creative artificial intelligence solution to be integrated into a collaborative platform. This artificial intelligence understands the video and then automates the post-production steps in minutes.
The post-production stage concerns summarizing and cropping the videos, re-adapting the audio. The sponsor of this startup is MYTF1. The start-up Aive will collaborate with MYTF1 with the aim of creating, using artificial intelligence, summaries and formatting of videos, in order to adapt audiovisual content simply, quickly and collaboratively. The MYTF1 teams will thus be able to optimize the production of video content in different formats, in order to increase the presence of TF1 content on all social platforms.
Gamify advertising campaigns with Play’Ads
Play’Ads for its part is an agency that offers to maximize customer and employee engagement through gamified digital and phygital communication campaigns. The use of game mechanics, combined with phygital, aims to deploy engaging devices and collect qualified data, in order to promote drive-to-store among retailers.
The sponsor is TF1 Pub. The collaboration with Play’Ads should enable TF1 PUB to offer its customers gamified brand experiences on digital and field touchpoints with the aim of generating more advertising attention and interactions with consumers.
Another young shoot selected, The Ramp is a solution for digitizing local advertising for retail networks. It allows, via a single interface, to activate advertising campaigns on all digital advertising levers. It is an “all-in-one” platform for developing awareness and drive to store around each of its points of sale.
Operate segmented TV advertising campaigns with The Ramp
The Ramp is used daily by 5,000 franchisees and dealerships with customers in sectors such as automotive, retail and fast food. The sponsor is TF1 Pub. The aim is to integrate the segmented television offer marketed by TF1 PUB into The Ramp platform. Thus, The Ramp will be able to broaden its offer to its networks of brands by offering them the opportunity to operate campaigns operated in segmented TV.
DK for its part is a carbon management tool for advertisers, agencies, advertising agencies and publishers. DK aims to measure the carbon impact of the production and distribution of advertising campaigns on the various on and off-line media. The start-up was chosen by the SNPTV to develop a unified tool for measuring the carbon footprint of advertising campaigns broadcast by TV networks and which can be activated from June 2023.
The sponsor is TF1 Pub. This collaboration with TF1 PUB aims to support DK in understanding the life cycle of an on and off-line TV advertising campaign.
Personalizing the musical atmosphere in establishments open to the public
Finally, Tshoko is software for managing personalized musical atmospheres for establishments open to the public. The sponsor is PlayTwo, the musical label of the TF1 group. PlayTwo will offer its customers a new commercial offer, integrating Tshoko’s technology in white label.
The objective is to support distributors and brands in managing the sound experience of their points of sale or their establishments. At the same time, TF1’s PlayTwo will make its catalog available to Tshoko so that they can enrich their solution with titles from the PlayTwo artists’ catalogue.
The TF1 Group’s Innovation Department has already supported nearly fifty start-ups since the launch of its program in 2018 on the Station F campus. The rate of collaboration between the TF1 group and these start-ups has reached 60%. .
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5 smart startups at TF1 for advertising campaigns and video editing
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